TY  - BOOK
AU  - Aaker,David A
AU  - Batra,Rajeev
AU  - Myers,John G
TI  - Advertising Management
SN  - 8120307909
U1  - 659.1 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall
KW  - Advertising
KW  - Management
ER  -