Marketing channels / 
by Anne T. Coughlan ... [et al.]. 
 - 7th ed. 
 - Chennai :  Pearson/Prentice Hall,  c2009. 
 - xx, 564 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131717431 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels
<br/><br/><label>Dewey Class. No.: </label>658.87  / COU