Anderson, James C <br/><br/>
Business market management:  Understanding, creating and delivering value / 
by James C Anderson and James A Narus. 
 - 2nd ed. 
 - N :  Pearson Prentice Hall,  c2004. 
 - xx, 460 p.:  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788129704603 8129704609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND