TY  - BOOK
AU  - Anderson,James C
AU  - Narus,James A
TI  - Business market management: Understanding, creating and delivering value 
SN  - 9788129704603
U1  - 658.8 
PY  - 2004///
CY  - N
PB  - Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -