TY  - BOOK
AU  - Barney,Jay B.
TI  - Gaining  and sustaining competitive advantage
SN  - 9788120342323
U1  - 658.4112 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Business planning
KW  - Competition
N1  - Includes bibliographical references (p. [553-586) and index
N2  - Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations
ER  -