Schiffman, Leon G <br/><br/>
Consumer behavior / 
by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar 
 - 10th ed. 
 - New Delhi:  Prentice-Hall,  2010. 
 - 684p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH