Zeithaml, Valarie A <br/><br/>
Services marketing :  integrating customer focus across the firm / 
by Valarie A Zeithaml ...[et al.]. 
 - 6th ed. 
 - New Delhi:  Tata Mcgraw Hill,  2013. 
<br/><br/><label>ISBN: </label>9781259026812  Rs. 695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI