TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index
N2  - "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
ER  -