Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK. - ix, 250 pages : illustrations ; 24 cm Includes bibliographical references and index. ISBN: 9780857937940 LCCN: 2016957240 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .R47 2017 Dewey Class. No.: 658.802 / SHI