TY  - BOOK
AU  - Shiu,Eric C.C.
TI  - Research handbook of innovation and creativity for marketing management
SN  - 9780857937940
AV  - HF5415.13 .R47 2017
U1  - 658.802 23
PY  - 2017///]
CY  - Cheltenham, UK
PB  - Edward Elgar Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -