Bottom of the Pyramid marketing :  making, shaping and developing BOP markets / 
edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). 
 - First edition. 
 - xiv, 219 pages :  illustrations ;  24 cm. 
 - Marketing in emerging markets .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1787145565 9781787145566 
<br/><br/><label>LCCN: </label>2018420354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Low-income consumers.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HC79.C6  / B684 2019 
<br/><br/><label>Dewey Class. No.: </label>658.8008/942