TY  - BOOK
AU  - Einhorn,Cheryl Strauss
TI  - Investing in financial research: a decision-making system for better results : an AREA method book 
SN  - 9781501732751
AV  - HG152 .E55 2019
U1  - 332.63/2042 23
PY  - 2019///
CY  - Ithaca, London
PB  - Cornell University Press
KW  - Finance
KW  - Research
KW  - Methodology
KW  - Decision making
KW  - Problems, exercises, etc
N1  - Includes bibliographical references and index; Foreword by Tony Blair -- Introduction : blue skies -- Origins of the AREA method -- Research like a cheetah -- How to use this book : the AREA journal, cheetah sheets, and thesis statements -- Cognitive biases and the AREA method -- AREA at work and critical concepts -- AREA=A : Absolute -- AREA=R : Relative -- AREA=E : Exploration -- AREA=E : Exploitation -- AREA=A : Analysis -- Warren Buffett and untangling your plate of spaghetti
N2  - "Investing In Financial Research is a guidebook for conducting financial investigations. The book lays out the AREA Method -- a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement -- and applies it to all sorts of financial sleuthing from investment analysis to investigative journalism. The AREA Method provides defined tasks that guide and focus research on a vision of success; a structure that isolates sources, giving insight into their perspectives, biases and incentives; investigative resources, tips and techniques to upgrade research and analysis beyond document-based sources; exercises to foster creativity and originality in thinking; and a sequence and framework that brings disparate pieces of research together to build confidence and conviction about financial decisions"--
ER  -