Aaker, David A. Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone - 10th ed. - New Delhi: Wiley India, 2011. - xvii, 701p. : ill. Includes Index ISBN: 9788126531189 : Rs.739.00 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / AAK