TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar V.
AU  - Day,George S.
AU  - Leone,Robert P.
TI  - Marketing research
SN  - 9788126531189 :
U1  - 658.83 
PY  - 2011///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing research
N1  - Includes Index
ER  -