TY  - BOOK
AU  - Doerr, John
TI  - Measure what matters: OKRs, the simple idea that drives 10x growth 
SN  - 9780241348482
PY  - 2018///
CY  - New York
PB  - Portfolio/Penguin
KW  - Business planning
KW  - Performance
KW  - Goal (Psychology)
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -