Underhill, Paco.
Why we buy : the science of shopping /
Paco Underhill.
- Updated and rev.
- New York : Simon & Schuster Pbks., c2009.
- xii, 306 p. ; 22 cm.
Includes index.
9781416595243 1416595244
2010483248
Marketing research.
Consumer behavior.
Shopping.
HF5415.2 / .U53 2009
658.8/34