Sharp, Byron,

Marketing : theory, evidence, practice / Byron Sharp. - Second edition. - xxxvii, 796 pages : illustrations ; 25 cm

Includes bibliographical references (pages 753-781) and index.

9780195590296

2018286577

GBB7F6665 bnb

018493006 Uk


Marketing.
Marketing--Australia--Case studies.
Marketing--Management.
Industrial management.
Marketing--Management.
Professions--Marketing.
Marketing
Marketingmanagement

HF5415 / .S3985 2017

658.8