TY  - BOOK
AU  - Sharp,Byron
TI  - Marketing: theory, evidence, practice 
SN  - 9780195590296
AV  - HF5415 .S3985 2017
U1  - 658.8 23
PY  - 2017///
CY  - South Melbourne, Victoria, Australia
PB  - Oxford University Press
KW  - Marketing
KW  - Australia
KW  - Case studies
KW  - Management
KW  - Industrial management
KW  - fast
KW  - Professions
KW  - gnd
KW  - Marketingmanagement
N1  - Includes bibliographical references (pages 753-781) and index
ER  -