Rama Mohana Rao, K <br/><br/>
Services marketing / 
by K Rama Mohana Rao. 
 - 2nd ed. 
 - Delhi:  Pearson,  2011. 
 - 546p. 
<br/><br/><label>ISBN: </label>9788131732250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions<br/>Marketing<br/>Service industries<br/>Customer service
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAO