Schiffman, Leon G. <br/><br/>
Consumer behaviour / 
by Leon G. Schiffman and Leslie Lazar Kanuk 
 - 9th Ed. 
 - New Delhi :  Phi Learning Private Limited  2009 
 - 561 p. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788120330863  Rs. 350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH