Hoyer, Wayne D. <br/><br/>
Consumer Behavior / 
by Wayne D. Hoyer, Deborah J. Maclnnis and Pinaki Dasgupta 
 - 4th Ed. 
 - New Delhi:  Biztantra,  2008 
 - 595p. 
<br/><br/> Includes references and index 
<br/><br/><label>ISBN: </label>9788177227543 8177227548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HOY