TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - Maclnnis,Deborah J.
AU  - Dasgupta,Pinaki
TI  - Consumer Behavior
SN  - 9788177227543
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Biztantra
KW  - Consumer behavior
N1  - Includes references and index
ER  -