Lal, Rajiv <br/><br/>
Marketing management:  Text and cases / 
by Rajiv Lal, John A. Quelch and V. Kasturi Rangan 
 - New Delhi:  TMH,  2007 
 - 812p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL