TY  - BOOK
AU  - Lal,Rajiv
AU  - Quelch,John A.
AU  - Rangan,V.Kasturi
TI  - Marketing management: Text and cases 
SN  - 9780070603950
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - TMH
KW  - Marketing management
N1  - Includes index
ER  -