Van Gelder, Sicco <br/><br/>
Global brand strategy:  unlocking brand potential across countries, cultures and markets / 
by Sicco Van Gelder. 
 - London:  Kogan Page,  2004. 
 - 260p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products, Planning<br/>Brand name products, Marketing<br/>Brand name products, Management<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN