TY  - BOOK
AU  - Van Gelder,Sicco
TI  - Global brand strategy: unlocking brand potential across countries, cultures and markets 
U1  - 658.827 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products, Planning
KW  - Brand name products, Marketing
KW  - Brand name products, Management
KW  - Export marketing
ER  -