TY  - BOOK
AU  - Sculley,John
AU  - Byrne John A.
TI  - Odyssey: Pepsi to Apple - a journey of adventure, ideas and the future 
SN  - 9780773752054
U1  - 658.8 
PY  - 1989///
CY  - Canada
PB  - Stoddart Publishing Co. Ltd.
KW  - Computer industry
KW  - Businessman
KW  - United States
N2  - In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
ER  -