TY  - BOOK
AU  - Sridhar,Ramanujam
TI  - One land, one billion minds: insights on branding in India 
SN  - 8185984174 (hbk)
U1  - 658.827 
PY  - 2006///
CY  - Madras
PB  - Productivity & Quality Pub.
KW  - Branding (Marketing) -
KW  - India
N1  - Includes bibliography (p. 387-400)
ER  -