01461cam a2200409 i 4500 22683295 OSt 20260616160239.0 220707s2022 ii a b 000 0 eng 2022328753 9780143452614 (paperback) I-E-2022328753; 80-91 22683295 Library of Congress -- New Delhi Overseas Office DLC eng rda DLC DLC lcode pcc 153.85 SAH .S24 2022 153.85 SAH Sahay, Arvind, author. 35977 Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay. Brands and the brain Gurugram : Penguin Business, an imprint of Penguin Random House, 2022. viii, 352 pages : illustrations (black and white) ; 20 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier IIM Ahmedabad business books Includes bibliographical references (pages 316-352). Also available as an e-book. Neuromarketing. 32919 Product management. Consumers' preferences. Decision making. 7 cbc origode 3 ncip 20 y-gencatlg ddc BK 0 0 ddc 0 0 IIMV IIMV IIMV 2026-06-16 499.00 1 658.827 SAH C01039 2026-06-23 15:25:32 2026-06-18 499.00 2026-06-16 BK SAH 8819 8819