TY  - BOOK
AU  - Wind,Yoram
AU  - Hays,Catharine
ED  - The Wharton Future of Advertising Innovation Network
TI  - Beyond advertising: creating value through all touchpoints 
SN  - 9781119074229
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - Wiley
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
ER  -