Ries, Al. The 11 immutable laws of Internet branding. / Eleven immutable laws of Internet branding. Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, c2000. - viii, 175 pages. ; 20 cm. Includes index. ISBN: 0060196211 Subjects--Topical Terms: Internet marketing.Branding (Marketing) Dewey Class. No.: 658.84 / RIE