Lempert, Phil <br/><br/>
Being the shopper:  understanding the buyer's choice / 
by Phil Lempert. 
 - New York:  John Wiley and sons, inc.,  2002. 
 - x, 245 pages :  illustrations ;  27 cm 
<br/><br/><label>ISBN: </label>9780471151357  INR 1398/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics)<br/>Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEM