TY  - BOOK
AU  - Lempert,Phil
TI  - Being the shopper: understanding the buyer's choice 
SN  - 9780471151357
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - John Wiley and sons, inc.
KW  - Consumption (Economics)
KW  - Consumer behavior
KW  - Marketing
ER  -