TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic
SN  - 9780500515563
U1  - 659.1092 
PY  - 2011///
CY  - New York
PB  - Thames & Hudson Ltd.
KW  - Hegarty, John,
KW  - Advertising agencies --
KW  - Management
KW  - Advertising executives
KW  - Advertising
N2  - Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology
ER  -