TY  - BOOK
AU  - Steel,Jon
TI  - Truth, lies, and advertising: the art of account planning 
SN  - 9788126520947
U1  - 659.111 
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Advertising campaigns--
KW  - Planning
KW  - Advertising agencies--
KW  - Customer services
KW  - Advertising
KW  - United States
N2  - A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry
ER  -