Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communication perspective / 
by George E. Belch, Michael A. Belch and Keyoor Purani. 
 - 9th ed. 
 - New Delhi:  McGraw Hill Education India Pvt. Ltd.  2015. 
 - xliii, 1016 pages 
<br/><br/><label>ISBN: </label>9781259026850 (pbk)  INR 725.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL