TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communication perspective 
SN  - 9781259026850 (pbk)
U1  - 659.1 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
ER  -