Venugopal, Pingali <br/><br/>
Sales and distribution management:  an Indian perspective / 
by Pingali Venugopal. 
 - New Delhi, India:  Sage Publications,  2008. 
 - 330 pages :  illustrations ;  25 cm 
<br/><br/> Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies. 
<br/><br/><label>ISBN: </label>9788178298481  INR 695/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Physical distribution of goods----Management<br/>Marketing channels----Management
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India
<br/><br/><label>Dewey Class. No.: </label>658.810954  / VEN