Crawford Merle <br/><br/>
New products management / 
by Merle Crawford and Anthony Di Benedetto. 
 - 9th ed. 
 - Chennai, India:  McGraw-Hill Education India Pvt. Ltd.,  c2008.[2011]. 
 - xviii, 558 p. :  illus. 
<br/><br/>Includes bibliographical references (p. [505]-508) and index. 
<br/><br/><label>ISBN: </label>9780071332651  INR 799/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA