TY  - BOOK
AU  - Crawford Merle
AU  - Di,Benedetto,Anthony
TI  - New products management
SN  - 9780071332651
U1  - 658.575 
PY  - 2008///.[2011]
CY  - Chennai, India
PB  - McGraw-Hill Education India Pvt. Ltd.
KW  - New products
KW  - Management
N1  - Includes bibliographical references (p. [505]-508) and index
ER  -