TY  - BOOK
AU  - Ind,Nicholas
TI  - Living the brand: how to transform every member of your organization into a brand champion. 
T2  - In association with marketing series
SN  - 0749433515
U1  - 658.827 
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Marketing management
KW  - Brand management
ER  -