TY  - GEN
AU  - Bethi, Prabhakar
AU  - Srivastava, Sachin
TI  - Decoding a brand manager's success: the secret no one reveals
SN  - 9781947498129
U1  - 658.8 
PY  - 2017///
CY  - Chennai, India
PB  - Notion Press
KW  - Brand Management
ER  -