Transnational management: text and cases in cross-border management
by Christopher A. Bartlett and Paul W. Bemish
- 8th ed.
- Cambridge, United Kingdom Cambridge University Press 2018
- xviii, 553 pages illustrations
Introduction 1. Expanding abroad: motivations, means and mentalities 2. Understanding the international context: responding to conflicting environmental forces 3. Developing transitional strategies: building layers of competitive advantage 4. Developing a transitional organization: managing integration, responsiveness, and flexibility 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management 6. Engaging in cross-border collaboration: managing across corporate boundaries 7. Building new management capabilities: key to effective implementation 8. Shaping the transnational future: defining an evolving global role.
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers.