TY  - GEN
AU  - Hair,Joseph F.
TI  - Essentials of business research methods
SN  - 9789381513002
U1  - 650.072 
PY  - 2011///
CY  - New Delhi
PB  - Segment books
KW  - Business
KW  - Research
N1  - Business research for the twenty-first century --
Overview of the research process --
Ethics in business research --
Defining the research problem and reviewing the literature --
The nature and sources of secondary business data --
Conceptualization and research design --
Sampling approaches and considerations --
Methods of collecting primary data --
Measurement and scaling --
Questionnaire design --
Basic data analysis for qualitative research --
Basic data analysis for quantitative research --
Testing hypotheses in quantitative research --
Examining relationships using correlation and regression --
Other multivariate techniques --
Reporting and presenting results
ER  -