Unstructured data analytics : how to improve customer acquisition, customer retention, and fraud detection and prevention /
Jean Paul Isson.
- xxiii, 408 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Chapter 1: The Age of Advanced Business Analytics -- Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation -- Chapter 3: The Framework to Put UDA to Work -- Chapter 4: How to Increase Customer Acquisition and Retention with UDA -- Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention -- Chapter 6: The Power of UDA in Human Capital Management -- Chapter 7: The Power of UDA in the Legal Industry -- Chapter 8: The Power of UDA in Healthcare and Medical Research -- Chapter 9: The Power of UDA in Product and Service Development -- Chapter 10: The Power of UDA in National Security -- Chapter 11: The Power of UDA in Sports -- Chapter 12: The Future of Analytics.
9781119129752
2017278101
Management--Statistical methods. Database management. Big data. Data mining. Customer relations. Big data. Customer relations. Data mining. Database management. Management--Statistical methods.