TY  - BOOK
AU  - Isson,Jean Paul
TI  - Unstructured data analytics: how to improve customer acquisition, customer retention, and fraud detection and prevention 
SN  - 9781119129752
U1  - 005 
PY  - 2018///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Management
KW  - Statistical methods
KW  - Database management
KW  - Big data
KW  - Data mining
KW  - Customer relations
KW  - fast
N1  - Includes bibliographical references and index; Chapter 1: The Age of Advanced Business Analytics -- Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation -- Chapter 3: The Framework to Put UDA to Work -- Chapter 4: How to Increase Customer Acquisition and Retention with UDA -- Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention -- Chapter 6: The Power of UDA in Human Capital Management -- Chapter 7: The Power of UDA in the Legal Industry -- Chapter 8: The Power of UDA in Healthcare and Medical Research -- Chapter 9: The Power of UDA in Product and Service Development -- Chapter 10: The Power of UDA in National Security -- Chapter 11: The Power of UDA in Sports -- Chapter 12: The Future of Analytics
ER  -