Glanfield, Keith  <br/><br/>
Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy 
by Keith Glanfield 
 - London  Routledge  2018 
 - xiii, 224pages  illustrations  23cms 
<br/><br/>1. Brand Transformation<br/>2. The Strategic Influence of Branding<br/>3. Branding and Firm Performance<br/>4. Managing Brand Complexity<br/>5. Managing Corporate Brands<br/>6. Managing Brand Portfolio Performance<br/>7. Managing Brand Communication<br/>8. Brand Transformation: Strategic issues and options<br/>9. Brand Transformation: Strategy selection and implementation 
<br/><br/><label>ISBN: </label>9781138064300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Organizational change