TY  - GEN
AU  - Glanfield,Keith
TI  - Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
SN  - 9781138064300
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Organizational change
N1  - 1. Brand Transformation
2. The Strategic Influence of Branding
3. Branding and Firm Performance
4. Managing Brand Complexity
5. Managing Corporate Brands
6. Managing Brand Portfolio Performance
7. Managing Brand Communication
8. Brand Transformation: Strategic issues and options
9. Brand Transformation: Strategy selection and implementation
ER  -