Lopez Lubian, Francisco J. <br/><br/>
Value in a digital world:  how to assess business models and measure value in a digital world /  
by Francisco J López Lubián and Jose Esteves. 
 - Madrid  Palgrave Macmillan  2017 
 - xxii, 169 pages  illustrations   26 
<br/><br/>IntroductionChapter 1: The new digital economyChapter 2: Economic Value and Digital BusinessChapter 3: Escaping the hype: Dealing with subjectivityChapter 4: Weighing the air: Valuing digital intangiblesChapter 5: Web Business Models and EVChapter 6: Managing to delivering value in a digital worldChapter 7: Summary and Conclusions 
<br/><br/> An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy 
<br/><br/><label>ISBN: </label>9783319517490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Data processing.<br/>Business enterprises --Valuation.<br/>Information technology--Management.
<br/><br/><label>Dewey Class. No.: </label>658.872