New venture management: the entrepreneur's roadmap/
by Donald F. Kuratko, Jeffrey S. Hornsby.
- New York Routledge 2018
- xix, 335 pages, illustrations 23cm
New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture options : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture finances -- Startup capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- New venture growth -- Human resources : the people -- The business plan : the compass -- Scaling ventures : the future.
9781138208919
New business enterprises. Venture capital. Entrepreneurship.